- Should malls specialize in the care of a specific audience?

- Each time more the tastes and preferences of consumers are different between different life cycles and segments. Today the trend is to welcome the processes of differentiation and this is where shopping centers must be universal enough to accommodate different demands for purchases, experience and services.

"If millennials are looking for experiences, generation X seeks quality and baby boomers or golden seniors demand services." A mall must have a strategy that can accommodate different types of audiences as a broad enough tenant mix . of microsegmentar (to differentiate from the differentiation) to receive different needs in the same space.

"There are examples in the Chilean market where there are shopping centers organized by thematic floors and by others, where different gastronomic proposals of casual food have been incorporated for different types of public and tastes."